Social Media! This is it..

Social media is the variety of internet applications which allows people from all over the world to interact with each other through online conversations. For the first time in the history everyone can produce and share the information with a group of friends or community. 

The accessibility of the Internet and the availability of social media platform allow everyone to play a central role in online discussions. Anyone can be a journalist, a Photographer, a film-maker or an actor. Anyone can setup a business online. Anyone can be a leader of a community. The democratization of social media offers people a chance to express their personal opinions in regard to everyone and everything. Today people read online news from experts, witnesses and victims. Consumers of media can become active producers of contents. Social media has challenged the PR (Public Relations) profession. We can now be a direct relationship with our audience.

We can see Social Media as a revolution. Because now-a-days, 80% of the companies use LinkedIn social networking site for employee recruitment. 50% of mobile internet traffic in the UK is for Face book. YouTube is the second largest search engine in the world. Wikipedia has over 15 million articles. In social media, a word of mouth is a world of mouth.

By definition Social media is “a group of Internet based applications that build on the ideological and technological foundations of web 2.0, and that allow for the creation and exchange of user generated content.”