The Past
In Past, social media technology was location-based. To describe the mobile social media in past, I would like to talk about proximity dating. In past, we had mobile services that allowed users to do the mobile dating which further extends to proximity dating. These mobile services allow users to share information about themselves and allow communicating as location based. In order to increase the usability of these services, dating websites focus attention on users that share the same social network and proximity. Usually these services are free for users but pay fee is applied to users who are interesting in dating and messaging. They charged per message by these service providing sites. This service provider was using the Bluetooth technology to connect those people who are in the range of Bluetooth at different locations (location-based). This started known as dating.
In mobile-mad Japan, "proximity dating" has had a big success. As in Internet dating, you complete a profile of both yourself and your desired partner. Instead of suggesting people to exchange e-mails with, the service rings you on your cell phone to let you know that someone with a matching profile is within a few hundred yards of you, and allows you to arrange to meet them. Since high bandwidth mobile technology is now available in Japan, the system can also allow you to see each other on your mobile videophone before you meet.
http://rossdawsonblog.com/weblog/archives/2008/09/the_past_presen.html
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When Web 1.0 introduced, it made it easier to had personal pages on the web. Moreover, groups had been for ages like in yahoo. We had mother club, church groups and education group in past. The major constraint was the very few people had cell that had GPS. As I already mention, mobile technology was location based which implies we were not advanced enough to communicate with each other independently.
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