As we know today online marketing is the biggest platform on the planet. But mobile marketing is so huge. Best example is Apple; it is now recognized as a Mobile Company. It has the I Phone and I Pad. What most people don’t know is that it has also begun its own Mobile advertising platform as well. Apple made a formal bid to purchase Admob.com for $600million! http://www.youtube.com/watch?v=w7E5PosTG2U&feature=related
Apple has a 45-day grace period to secure that deal and they let the 45 days passed. Then Google came in and overbid it on Apple for $750 Million. What I meant to say is Google bought admob.com, not Apple.
There are currently approximately 1.8 billion Internet users on the planet which is a huge number. There are currently approximately 5 billion mobile users. People don’t walk around with the Pc’s in their pocket. Now-a-days, there are Pc’s in Mobile Phones. People walk around with cell phones and they won’t leave home without them.
With a huge number of Mobile users in which everybody has cell phone in their pocket, putting an ad on the cell phone is like putting your hands in people’s pockets literally. That’s how powerful the mobile marketing is.
Sai,
ReplyDeleteIsn't it crazy how much money is spent on advertising online! Apple is really capitalizing on their revenue through mobile advertising and other companies are even making it so that App developers can be paid to put advertisements in their applications! Check out: http://www.longest.com/2008/09/26/top-6-iphone-application-advertising-networks-for-publishers/
Even youtube has begun to put commercials before popular videos and links to relatable content. Facebook has also started to put advertisements on their pages!
Advertising is everywhere in mobile social media, crazy!