According to the International Programs Center, U.S. Census Bureau, the total population of the world, projected to 12/15/10 at 23:38 UTC (EST+5) is 6,888,033,337.
Of this number, 5 Billion of them carry Cell Phones. Almost everyone from everywhere is using cell phones. Much like print, radio, TV, and Internet... Mobile phones have evolved into a huge advertising platform.
Look at where we came from. Now, look at where we are going! As of 2010, according to Wikipedia, over 45 million people in the U.S. alone have “Smart Phones”. Today with 5 Billion mobile users worldwide, mobile marketing is bigger than Radio, TV, and Internet. Cost of a 30-Second ad on TV’s or other media is about some millions. What else could you buy for that? Get a mobile ad for pennies on the dollar and reach as many people or more.
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| Mobile Evolution |
Mobile technology is changing the way we think about advertising. International surveys say, Over 94% of all text messages are read by the recipient. 1/3 of North and South Americans signed up for mobile alerts indicate that such services impact their decision to go into stores. Every time business people use their texts to inform customers about events or sales, store traffic greatly increases. 
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